Sustainability Meets Technology with Brittany Hansen

In this episode of 'Nice To Meet You', host Rob Pene speaks with Brittany Hansen, a tech entrepreneur and advocate for sustainability. They discuss Brittany's personal growth over the past year, her journey into the world of sustainability and technology, and the importance of brand storytelling in engaging consumers. 

Brittany shares insights on the luxury market's role in innovation, the regulatory challenges surrounding sustainability, and the need for businesses to connect authentically with their customers. The conversation highlights the significance of accessibility in information and the evolving expectations of consumers in today's market.

Takeaways

▶️ Brittany's life over the last year has been a 'rebound' filled with personal and professional growth.

▶️ Sustainability in business requires direct communication between companies and consumers.

▶️ Luxury markets are key drivers of innovation in sustainability.

▶️ Sustainability practices are becoming increasingly important for consumer trust.

▶️ Accessibility in information is crucial for informed consumer choices.

▶️ Brittany transitioned from being a stay-at-home mom to a tech entrepreneur.

▶️ Brand storytelling is essential for differentiation in a crowded market.

▶️ Consumers are now more value-based in their purchasing decisions.

▶️ QR codes can enhance consumer engagement by providing instant information.

▶️ The future of sustainability and technology is promising and requires collaboration. 

Sound Bites

"Rebound: My life over the last 12 months."

"Luxury is where innovation happens."

"Sustainability is a spectrum."

"QR codes are an invitation to engage."

"We are excited for what's coming."

"We need to change the world. It's time."

Connect with Brittany

viiision.com

https://www.linkedin.com/in/brittany-a-hansen

Episode Sponsors

https://thedigitalwritingfirm.com

Transcript

Rob Pene (00:01.066)

Okay, talofalava, welcome everyone. This is Nice To Meet You, the behind the scenes stories of busy professionals. I am your host, Rob Pene. And I have here my trusted sidekick, Mochi. Let me bring him up. Here you go. If you're on video, you can see him. If you're not on video, you can Google what a Havanese is. Mochi's nice and super cute. had a boy, he loves me. Good Mochi. Mochi's my oldest daughter, she's 14.

Brittany Hansen (00:23.712)

Thank you.

Rob Pene (00:30.286)

That's her puppy. But he loves me. So this episode, by the way, was brought to you by highperformanceads.com. If you're looking to raise money for your fund or your business or to even run ads to generate leads, visit highperformanceads.com. Zach will take care of you. Recently, they raised $1.2 million in 51 days on $30,000 of ad spend. Crazy ROI, return on investment.

So check them out, highperformanceads.com if you need any of that social ads and paid media buying support. Today, our episode is gonna be very special because as I was reading through the bio, as a Samoan, I'm like, big word, okay, expensive word, my gosh, what does that mean? That's so, I'm gonna learn a lot today from Brittany Hansen. She's in Idaho and she is an advocate for big word, sustainability, big word.

elevating luxury through innovation, which is amazing. All these things that help people get better at thinking through tech, right? You're a tech entrepreneur, so you can unpack that. But before we get into all of the wonders of that marketing, the first question, the usually our kickoff question helps to get things started. So if you were to look at your last 12 months of your life,

and turned it into a Netflix special, what would that be and what would the title be?

Brittany Hansen (02:04.733)

So I think the title would have to be Rebound and it reminds me, I don't know how many of you are big fans of Boise State football, right? But my husband and I are big fans of Boise State football and Boise State used to be known for their third and fourth quarter comebacks, right? Like they would really struggle those first two quarters when they'd come back after halftime and they would kill that game. And I feel like...

Rob Pene (02:10.947)

Yeah.

Brittany Hansen (02:30.562)

That's been my life over the last 12 months. It's been like I was in a really difficult place. We had some big choices to make and went from that to just amazing growth and amazing innovation in my own life and being able to see it in the world around me, which has been really exciting.

Rob Pene (02:51.778)

Hmm. Now, was that part of the business, the tech entrepreneur side, or was it not related?

Brittany Hansen (03:00.549)

Definitely related. So when you're an entrepreneur, feel like business doesn't really leave your life, right? So there's always a piece of that. But also on a personal level, I'm entering a different time of my life. So I'll be 40 this year. I'm excited about it. And so I needed some new things as I'm transitioning. My son, my oldest son is an adult. He's 18. He'll be graduating this year. All of my kids are growing up.

I have an amazing husband, but we're entering a new time of our life that's like, all right, this is our second life. What are we going to do with it? And so I've decided to do things that scare me. And some of that meant this last year traveling to Italy three times for work. I started competing with my jujitsu team and I'll be competing at Worlds this year. So just embracing things that are scary for you and

Rob Pene (03:41.239)

Hmm.

Brittany Hansen (03:59.247)

taking that fear and being like, how can I turn this into something else? How can I turn this into something that makes me the person I want to be?

Rob Pene (04:07.502)

Boy, there's so many interesting parts that we can kind of go through. I'm curious about the Italy trip. Yeah.

Brittany Hansen (04:10.276)

You

Brittany Hansen (04:16.57)

Okay, so Italy, that is so much along the lines of our business and what we do. And really, when we started in technology, the idea was to bring the best information to people so they could make the best choices. We all know that information is really broken. I think it was Vanity Fair that called right now like a post trust world. And we don't really know how to fix it. just, we know we're being lied to, we assume we're being lied to, and we

kind of go on that. Who wants to live in that world? Like, not me, right? So we made this company where, and this technology and patented it, where businesses can talk directly to their consumers. Because the best way to get truth is by being able to connect directly with the source of it. And then when we don't get truth from those people, then being able to hold them accountable. The biggest place that we see that

or at least that I see it and where I'm most excited about is in sustainability. So we know lots and lots of big companies that say, we are carbon neutral now, right? Or we're fully organic. I don't know if you know what all of those words mean. I don't know what they all mean and I work in this industry and in fairness, they mean something different along, like it means something different in China than it does here. So.

Rob Pene (05:41.528)

Mm-hmm.

Brittany Hansen (05:42.666)

The idea for us has really been to help people draw that line and be able to get good information and help companies to distribute that information in a meaningful way. Where that money gets spent matters. So to develop that. And hopefully, I know I'm going kind of fast. I'm very excited. So if I say something and you're like, hold on, hold on, we can go back.

We know that that matters in food, sustainability matters in food, but nobody wants to pay for the innovation to happen in food. Grocers are really expensive already. So what we need is a safe place where we can put in good practices, where there's already money to be spent and where there's already the idea that innovation is a really good thing. So that's where you'll see me say luxury is a really exciting place. When you think high fashion,

Some of us think like Chanel and Louboutin and beautiful things, and some of us think hot couture. And that's really what I want you to think. The weird fashion that you see come out, where people have like, the shoulders are made up here and their heads just kind of sticking out, or they're wearing stuff made of garbage bags. What that really is, is innovation. It's people taking a message and saying, how do I make this say something? How do I?

Rob Pene (06:57.198)

Yeah.

Brittany Hansen (07:07.67)

do what I want, how do I make a statement about global warming? How do I have an experience with a brand new fiber that we've never worked with before? So much of that kind of innovation is happening in luxury. And that is why I'm excited about luxury. And that's why that's kind of where I live right now is to be able to go to luxury and say, there's money here.

There's desire for innovation here, and we can marry those things and say, here's what's being created in this lab, and here's how we can disseminate it out to all of these other places.

Rob Pene (07:48.492)

Is it luxury fashion or?

Brittany Hansen (07:51.039)

Sometimes it's luxury fashion, so that's one place. I have my trips to Italy, so returning back to that. We're working with a designer in Italy who hand makes all of his shoes and he uses practices that are much more sustainable. And he uses fair labor practices. So one of the reasons that I was there was to go and tour his facility and make sure he was doing what he said he was doing, which he was. He has...

A very happy factory with very happy, well-paid employees. There's a puppy in the factory. There's living plants, right? And he's creating this process that's totally unique to fashion, both in the sustainability of it, in the way that he does his labor practices, and in the comfort that his shoes provide to women. So as we created this partnership, he and I, I was back and forth a lot.

working with him and then working to really understand everything that's happening in Italy because Italy is such a, between Italy and Paris, those are like the two places that a lot of international fashion is happening. So luxury happens in fashion. It also happens when you're thinking innovation, think luxury cars.

Rob Pene (09:06.667)

Okay.

Brittany Hansen (09:07.379)

Okay, so someone's willing to spend a whole lot more money on a car that's made for luxury and that is highly experimental than when those of us who are looking for a day-to-day like I'm looking to get back and forth to work, right? So luxury industry throughout, whether you're talking jewelry or cars or housing or fashion, that's where innovation happens because that's where the money is. And then everybody else gets that trickle down piece.

I'm interested in making sure that that happens more quickly, that we understand the messaging that works, and that we're holding people truly accountable for the information that they're giving so that a public who wants to trust and who's waiting to trust can do so.

Rob Pene (09:55.063)

Is there like a sustainability standard or like a list of requirements that they need to meet in order to kind of earn that trust badge?

Brittany Hansen (10:06.332)

So there are so many, and that's part of what's out there. So you've probably heard of a B Corp, right? So there's lots of companies, have you not? There's a lot of companies out there who fall into what's called a B Corp, and that means they have certain sustainable practices, right? There's a lot of world things that people can say, subscribe to this. There's 14 guidelines put out, and I can send you the link for it.

around where people can say, subscribe to one, three and seven and I'm gonna make a difference in my carbon footprint and I'm going to recycle more and I'm going to pay my workers a fair wage.

Rob Pene (10:46.392)

Do they get penalized if they don't follow through with? No.

Brittany Hansen (10:48.305)

Not in the United States, in the EU, some of that is starting to happen. There is legislation being passed that you have to be able to prove where things have come from or prove that it was fair labor. That legislation is coming. What's difficult about it is that in general in the world and probably for good reason, there's the feeling that government should stay out of business.

Rob Pene (10:55.173)

wow.

Rob Pene (11:14.988)

Yeah. Yeah.

Brittany Hansen (11:15.912)

And sustainability crosses that threshold in a really difficult way, right? Because it's like, yeah, maybe government shouldn't be part of your business, but who holds you accountable if you toxic chemicals into the ocean? Or if you over create from your fashion line and 80 % of it doesn't sell, and now it just has to, goes into a landfill. Who holds you accountable for that and for the damage that it does?

Rob Pene (11:18.776)

Yeah.

Brittany Hansen (11:44.633)

to the environment and so ideally it's the people that buy from you. We vote with our dollars. It's your consumers who say, I don't like that. So I'm not going to engage with you as a company anymore. But there's really not a great way for companies to communicate what they're doing.

Rob Pene (12:06.678)

Yeah. And how did you kind of get into that regulation, regulatory type of role?

Brittany Hansen (12:16.547)

You know, it started with accessibility. This is where you'll see like rebound and kind of there and back again. We started by saying, like I said, everybody needs access to the best information. So our technology makes information available right now in 22 languages automatically. So if you scan one of our codes, it will give you that information in the home language of your phone automatically. What we found is that without

Rob Pene (12:23.693)

Right.

Brittany Hansen (12:46.254)

without there being a direct ROI on that, companies were really slow to adopt that kind of technology. They're like, could we appeal to 20 % more people? Maybe we'd have to adopt a new technology. I don't know that we're really interested right now. Inclusivity maybe are not our most important factor. So we had to talk to companies in a way that made sense to them. And for the last...

probably eight years, there's been a really heavy move politically towards sustainability practices, towards DEI practices. Some of that is going away now and moving into trade wars. But what has to be rebuilt is trust. And so we started with accessibility and providing good information and we're staying there. We're just going to the places that it makes sense and where they...

Rob Pene (13:27.886)

Mm-hmm.

Brittany Hansen (13:41.632)

They're excited for innovation, excited to spread their story about what they're doing, and where people will adopt what they're doing and say, yeah, I really like that. That's really cool.

Rob Pene (13:53.964)

Hmm. So accessibility for information in terms of like language. So you'll translate a website with your software, something like that.

Brittany Hansen (14:05.548)

So it could be a website. For now, it's only on our platform. And what it does is any information that's in our platform, it's like, all right, here's the information in Arabic. Here's that information in Spanish. Here's that information in whatever you may need so that you can make the best choices about purchases, about

your beliefs about, know, again, I'm in sustainability, but we have a whole agriculture division that works to help farms tell their stories about what they're doing so that people can make a good choice about what tomatoes they buy. You know, those things are vitally important to the planet and to consumers.

Rob Pene (14:54.338)

And then, yeah, so the businesses would use that message in their marketing and their advertising.

Brittany Hansen (14:59.915)

Mm-hmm.

They do, and in a way that's not intrusive. Because how many of us have been scrolling through social media and you see a commercial and you're like, this is stupid. This is really annoying that this interrupted my experience so that you could sell me your product. Nobody wants that.

Rob Pene (15:21.718)

Yeah, yeah. How did you get into this world?

Brittany Hansen (15:24.362)

You know, it's a funny story and I it's one of those things where the universe works in mysterious ways. I was a stay at home mom for 13 years. I started college as a psych major and got married very young and had our first two children. My oldest two boys are both on the autism spectrum and they both have rare genetic disorders. So

I stayed home for 13 years. did therapy five, six times a week. We learned to maneuver our way through the healthcare system. And my husband was the breadwinner. And about 13 years in, our boys became really self-sufficient. We're doing really, really well. And it was time for me to remember who I was as a person again. I lost some of...

Rob Pene (16:16.11)

Mmm.

Brittany Hansen (16:19.407)

my identity. Not in a bad way. I would never take back what I had done. But I'd forgotten who I was. And my sister-in-law approached me with an idea and said, what do you think of this? What do you think of making life a little more accessible for people? And we had walked through a zoo and watched a deaf family try to engage at the same level as a hearing family and realize that that wasn't working for them. we're like, man, there's gotta be a way to fix that.

and fix it for a lot of people. And just happened to create a patent and it worked. We were able to patent it. Our patent attorney was shocked. He was like, it's like you just patented the internet. I don't even know what to say to you. And just ended up going down this pathway. I am finishing my college degree. As we run this business, I will have my degree this semester.

and switched from psychology to marketing. We have learned everything in the hard way. We bootstrapped this business for the first long while. I have learned leadership along the way. I have learned executive presence. We've had some amazing opportunities. We were a part of the very first women in tech trade mission the United States ever did. We traveled with the Under Secretary for the United States. It was amazing.

but it's really, really hard.

Rob Pene (17:49.838)

I

And who's your customer?

Brittany Hansen (17:55.697)

So our customer is the brands that have the story to tell. So in luxury, that looks like my friend, the shoe designer, Enrico O'Quinney, who has a story to tell that he wants people to understand why his product is different and better and more sustainable than other products. In ag, it's been the farms and the agro brands who create these incredible, like we have a brand called Zocca Hummus.

that makes hummus out of a different kind of bean than anybody, pardon me. And they have this beautiful farm up in Northern Idaho, which is acres and acres of beauty. And they need brand differentiation. How would you know to pick this hummus instead of a different hummus? So they just put a QR code on their product that tells the whole story. So in that five seconds you have with a consumer before they grab something off the shelf, somebody says, I wonder what that's about.

Rob Pene (18:53.708)

So consumer brands would be ideal for you.

Brittany Hansen (18:55.781)

Consumer brands ideally, yep.

Rob Pene (18:58.4)

Yeah, OK. I'm going to send you a, you probably already have it, but it's a list of consumer brands that has like what they do, pictures of their products and stuff, who they are, and then contact information. I don't know why I have that.

Brittany Hansen (19:16.941)

I would love to see it. Please send it my way because we would love to help people change where the market is right now. I'd love to see it.

Rob Pene (19:20.256)

Yeah.

Rob Pene (19:24.27)

Yeah, yeah, yeah, I'll send that over. I said that to a few of my friends that kind of work in the consumer space. I like to build lists just for the fun of it. And that was one of the lists I started building. And then I stumbled across a company that actually did it better than me. I'm like, yeah, let me just point people there then. So I'll send that over. That's good. Yeah. So how do people actually find you, like these customers?

Brittany Hansen (19:43.672)

I'd love to see it, that's amazing.

Rob Pene (19:52.814)

Because this is such a niche, like super granular kind of thing. It's very interesting.

Brittany Hansen (19:58.474)

It is. Right now, people find us through when we go on trade missions has been a big one. So we've worked with a lot of companies who are importing into the United States. One to one sales is one of the biggest things that we've been trying to master. So I we go to a lot of trade shows. We go to a lot of different places and then we're really looking to find someone who is the right fit for us.

It has to be someone who's dedicated to sharing their messaging with their customers. It has to be someone who has a unique story to tell. It has to be someone who is excited about their product and understands it. And it also has to be someone who understands what consumers are looking for right now. More now than ever before, consumers are value-based with what they buy. We actually care.

People buy Bamba socks because they donate a pair of socks when you buy a pair, right? We shop at places that use reusable grocery bags. We associate with brands now differently than we ever have before too. There was a study that came out recently that said in the past, we bought a brand to be adopted into that brand family. So could say I'm an Apple person, right? Now as millennials really break into the market,

Rob Pene (21:17.976)

Yeah.

Brittany Hansen (21:24.426)

We adopt a brand into our life and it becomes part of a broader representation of who I am rather than what families I belong to. That is a huge shift and companies are not prepared to meet their customer where they want to be met anymore. Instead, I don't know if you've noticed, as marketing has gotten more and more difficult for people, as...

We're not allowed to pull the information that we used to be able to pull from social media because of privacy acts and things like that. Instead of pushing forward, most marketing has gone back 30 years. So now, if you have a prime account on Amazon, you get commercials again.

Rob Pene (22:14.178)

Yeah, yeah, yeah, yeah.

Brittany Hansen (22:15.787)

So we went, I didn't know it would do that, sorry. We've gone back instead of moving forward, because we don't know how to talk to people and engage with people. This is how you fix it, by engaging with them in the moment they actually want to be engaged with, rather than forcing yourself on them in a moment they're someplace else.

Rob Pene (22:36.418)

Now do companies need to have sustainability practices to be the perfect fit for you guys or no?

Brittany Hansen (22:38.218)

Ahem.

Brittany Hansen (22:43.74)

Not necessarily, although what we're trying to do is encourage companies to have those. But it is sustainability is a spectrum, right? And I do think as a group of consumers, tend to think of companies as either brown, hyper detrimental to the globe or super green. And actually, I think most companies are somewhere in between.

The vast majority of companies are not saying, I want to increase my bottom dollar despite what it means for my grandchildren. I want to destroy the environment in an effort to print my branding. So I do think most companies are somewhere on that spectrum. And what they need is the ability to share what they're doing and get a little bit of encouragement to move that needle a little bit more. So it doesn't have to be sustainability based. It does have to be a special story and a special product.

And I do believe that most companies will move that needle as they see the metrics there and the ROI there.

Rob Pene (23:49.132)

Yeah, this is so fascinating because I imagine that you didn't have this in mind growing up in college, like, I'm gonna be an I'm gonna do this sustainability accessibility thing, right? It's so easy.

Brittany Hansen (23:57.383)

Hahaha

Brittany Hansen (24:03.204)

Definitely not. Yeah, no, I grew up the child of entrepreneur parents, which meant that I grew up in a double-edged trailer home until I was 14 years old. I wanted to be either a psychologist or marine biologist. That's what I wanted. then, you know, life happens and it didn't quite work out that way. This is so different.

than anything I ever would have guessed for myself. But I love it and I find such deep meaning in what we're doing.

Rob Pene (24:40.662)

Yeah, can see how instead of them having, or these companies having sustainability practices or accessibility practices, for you it's more like those things are great if it contributes to the uniqueness of who you are and differentiates you, right? So it could be a host of things, but you're after helping them to be unique and stand out and tell their authentic stories. Is that true?

Brittany Hansen (24:59.385)

Mm-hmm. Absolutely.

Brittany Hansen (25:07.643)

Yes, absolutely. That's very true.

Rob Pene (25:11.624)

I can see the thread, yeah, because as a parent, you look at your children and each of them have their, you know, they've been made in God's image and he knew them before they're like, they're so unique in a very intricate way that I can see where that's coming from. It's like the worldview that you're seeing life through, which is extremely rare. That's so cool.

Brittany Hansen (25:34.222)

don't know, I think more and more people want, we want to understand why someone is special, why they're unique. That's all social media is, is like, please see that I'm special, unique, and different.

Rob Pene (25:54.061)

Yeah.

Brittany Hansen (25:55.078)

People just need the right platform to share that information.

Rob Pene (25:58.624)

Yeah. And then your software, your tool helps them to extract that uniqueness. Is that what you guys do?

Brittany Hansen (26:03.142)

Mm-hmm.

Brittany Hansen (26:07.151)

Yeah, we help them extract their uniqueness and tell their story and then to put it at the customer's fingertips in that moment that they want it when they're interacting with your product. Through just a QR code, right? And studies indicate people actually really love QR codes. They had a moment in the U.S. and then they fell off. They're building back up again. And across the globe, they're like, it's like the number one adopted technology. It's booming.

Rob Pene (26:27.982)

Yeah.

Brittany Hansen (26:36.228)

Like there's 83 % more than there's ever been before. But that's an invitation to engage with me rather than me throwing all of my advertising at you and be like, take it, look.

Rob Pene (26:47.5)

Yeah, yeah. So is it a software that you guys own, or is it more intellectual property?

Brittany Hansen (26:53.604)

So it's both. We have built a SaaS platform, so software as a service. It's called Vision with three I's in the beginning. We also own the IP and the patenting around everything, the way that we deliver technology, the way that we deliver information, and the language ability that we have.

Rob Pene (26:58.402)

Miss.

Rob Pene (27:14.666)

Is somebody a software developer in your circle or are you one? Like, how did that happen?

Brittany Hansen (27:20.095)

I wish I was. We've been really lucky to partner with a few people on our patents, but no, neither of us are our software engineers. We have just gotten really blessed to deal with the right people. None of the original founders are software developers.

Rob Pene (27:39.604)

Wow, wow. How are you guys getting the word out? Podcast is great. Are you guys doing anything else?

Brittany Hansen (27:45.72)

Podcasts, I said, trade shows. Yeah. And a lot of it has just been through word of mouth. When you're from someplace like Boise, Idaho, which is getting bigger, right? People are like, I heard that something was happening over there. And so as we've done that discovery and that word of mouth, that's how it's starting to spread. But we would love like, if you know of a brand.

Rob Pene (27:48.556)

Well,

Rob Pene (27:56.927)

Yeah. Yeah.

Brittany Hansen (28:12.632)

that has an amazing story to tell and needs a partner in that, we would love to partner with them to really showcase that. And if anybody even has ideas for...

Rob Pene (28:20.696)

Yeah.

Brittany Hansen (28:27.724)

their own cool story. Like, I'd love to hear about it. We do a lot of stuff in the nonprofit sector. And that's something we deeply love. So if there's someone there that needs help, please let us know. On the subject of that, have partnered recently with a company called Justice U, who works to... Are you familiar with Justice U?

Rob Pene (28:33.761)

Mmm.

Mmm.

Rob Pene (28:52.108)

It sounds familiar. Sounds familiar. Yeah.

Brittany Hansen (28:54.456)

They work to spread information that will help to prevent human trafficking. And we helped them, partnered with them to put together something that can go in the healthcare system because more than 90 % of human trafficking victims are seen by healthcare professionals multiple times while they're actively being trafficked and less than 1 % are spotted.

Rob Pene (28:59.758)

Hmm.

Rob Pene (29:17.378)

Great, wow.

Brittany Hansen (29:20.641)

So we can disseminate that information through our QR code so it's always at the fingers of a doctor and they can remember what it looks like.

Rob Pene (29:20.878)

Wow.

Rob Pene (29:30.584)

Wow. Yeah, this is, it's so fascinating to me. Such a new approach like that, to my mind at least. Boy, real interesting. What's the best way people can find you if they know of anybody or have questions or want to connect with you?

Brittany Hansen (29:49.222)

man, I would love to hear from anyone. So I will send you my LinkedIn. That's a really great way to find us. You can also go to www.vision.com, Vision with three I's. There will be a new website rollout next week, which we're really excited about. Those are probably the two best ways. And I'm on social media as well. I'm on Instagram as Harpstrings.

Anyone is willing or anyone is able to reach out to me and I'm always willing to have a conversation with anyone. This is the exciting part of my job is the discovery piece and learning and growing.

Rob Pene (30:28.046)

Yeah, yeah, you should get on as many podcasts as possible. That way they just type sustainability in YouTube or even your name. And then it's just one interview after another because it's pretty important what you're doing.

Brittany Hansen (30:42.664)

We're really excited about it and for the implications of what really could happen here. We're so excited about it.

Rob Pene (30:50.882)

Yeah. Yeah. Are you still gonna travel to Italy?

Brittany Hansen (30:54.696)

Probably it looks like our next trip will likely be to Brazil and Argentina with a trade mission there. So we're really excited about that. We've been to Paris, the Netherlands, Portugal. So we are so excited for what's coming.

Rob Pene (31:00.94)

Wow! Okay.

Rob Pene (31:16.514)

So it's big time global.

Brittany Hansen (31:19.134)

Yeah.

Rob Pene (31:20.898)

Wow, well good for you, that's exciting. I look forward to following and watching and supporting and trying to get this word out and connecting you with different pieces and resources, because it sounds pretty important.

Brittany Hansen (31:23.548)

Thank you.

Brittany Hansen (31:33.79)

Thank you. We are so excited and yeah, any way that you want to partner with us or anyone wants to partner with us, we welcome you with open arms. Because we got to change the world. It's time.

Rob Pene (31:44.268)

Yeah, yeah, it really is about the world. Boy, this is awesome. Well, thank you for your time. Lots to chew on for this. I'm probably gonna listen to it a few times and then do some research and stuff, but I'm glad I've got the thought leader herself. Yeah.

Brittany Hansen (31:59.661)

It has been such a pleasure talking to you today. Thank you so much.

Rob Pene (32:03.328)

Yeah, appreciate it. So go to vision everyone three eyes vision spelled correctly, but with three eyes.com

Brittany Hansen (32:10.483)

Yes ma'am, or yes sir. Yes sir.

Rob Pene (32:13.582)

All right, cool. All right, appreciate you. Thanks, everyone.